What core business area of a facility is often undervalued by key decision makers?

Teaching is often the core business area that key decision makers undervalue in a facility. This perspective arises from the tendency to focus on immediate revenue-generating activities, such as pro shop sales or food and beverage services, while overlooking the long-term benefits of quality instruction. Effective teaching not only enhances the skill levels of players but also fosters a greater appreciation for the game, leading to increased participation and retention.

Furthermore, strong teaching programs can enhance a facility's reputation, attracting more clientele and potentially boosting all areas of the business, including memberships and other services. When the teaching aspect is prioritized and properly integrated into the overall strategy, it can lead to a more engaged and loyal customer base. Thus, while it may not provide instant financial returns, the value of a robust teaching program becomes evident in the sustained growth and success of the facility.