The landscape of golf's core customer base is shifting from targeting existing golfers to what customer demographic?

Shifting the focus from existing golfers to entire families reflects a growing recognition of the importance of inclusivity and engagement across different age groups and skill levels within the game of golf. By targeting families, golf facilities and organizations can attract not only adults who play but also younger individuals who are new to the sport. This approach encourages participation among all family members, making golf a shared activity rather than one that is solely focused on seasoned players.

Targeting families creates opportunities for fun and learning, which can lead to long-term engagement in the sport. Family-oriented programs can include lessons for children, events where parents and kids can play together, and activities that promote the sport. This demographic shift aims to establish a new generation of golfers while enhancing the social aspect of the game.

While the other options may represent significant market segments, they do not encompass the wide-reaching potential that targeting families offers in fostering lifelong participation in golf.